DC Snowboarding
Winter Catalog

Creative Direction: Mark Winn
Art Direction + Production: Mike Jorg
Photographer: Steven Treboux
Project Manager: Joy Bale

A leader in action sports since 1994, DC Shoes, came to me to help concept, develop and produce their Winter catalog.

Staying true to DC’s clean and simple, but still premium look, we came up with a unique ownable style across the entire catalog. An intro page system was created to showcase product on athlete, by itself and colors/patterns used through the apparel line. The color stories pages were developed to show all products associated within each specific story. Each individual element was shot separately then merged together in post production to create each color story.

Using this catalog, DC was able to successfully sell through product at the annual SIA trade show held in Denver, CO