Redbull x PAC-MAN

Creative Direction: Dino Manuel
Art Director: Michael Jorgensen
Senior Designer: Ralph Rodriguez
Project Manager: Joy Bale
Photographer: Dominic Cooley

Red Bull and Bandai Namco launched a joint PAC-MAN campaign for the 40th anniversary of the classic game. The partnership includes limited-edition cans, branded mazes and other collaborations designed for cross-promotion. We were tasked with the creation of a digital campaign that spoke to the nostalgic side of the arcade. Assets were used for the launch of the Redbull X PAC-MAN campaign across all digital platforms.