Fluid Inside

Creative Direction: Dino Manuel
Senior Art Director: Michael Cena
Art Director: Mike Jorg
Designer: Stephen Paff
Designer: Ralph Rodriguez
Project Manager: Joy Bale

Fluid Inside head of product communication: Mike Chiasson

Fox Racing Team President: Jeff Taylor
Creative Director: Deven Stephens
Director of Operations: Melissa Smith
Director of Films: Ryan Marcus

Working closely with the Fluid Inside team, we introduced an updated representation of explaining the complex messaging in regards to impact protection to the brain, as well as a branded look & feel that the brand did not have prior to working with our team. Unifying all the elements from a custom logo mark, typeface system, to a brand color palette. The team created a dynamic package for the brand that showcased Fluid Pods & their technology. The strategy of messaging and its communication delivery in it’s UI | UX experience was concepted and executed in the updated look and feel.