Outreach.io
UI/UX site refresh

Creative Direction: Rob Hutti
Art Direction & UI Design: Mike Jorg
UX Design: Michael Jackson & Ben Gibbs
Producer: Christie Wurster

As a high growth company – and a leader in two The Forrester Wave Reports™ – Outreach gives sales leaders a complete picture of the entire sales cycle so they can increase deal velocity, pipeline conversion, and rep productivity. Their website, however, was not telling this story in a way their work deserved. They needed help communicating the robustness of their platform and the extent of their service offerings more clearly, while revamping their site to be more engaging and align with a simultaneous brand refresh.

Think a SaaS site needs to be boring?

Think again – we knew we could bring a modern feel and create an engaging experience for Outreach users that would communicate the unparalleled product offerings. We created an entire system of new modules to be used throughout the site that would give more room to grow, offer flexibility and allow for changes as the business grows and pivots.

To stand alone is to stand out, and we knew early on that separating the company’s art direction from their competitors would be key. We created a more consistent look that would be recognizable throughout their site. We also helped rethink how to communicate the different products and introduce them on the site in a more engaging way.