NCAA March Madness
Nike Basketball Jackets

Creative Direction: Dino Manuel
Art Director: Michael Cena
Senior Designer: Mike Jorg
Designer: Stephen Paff

Nike:
VP, CD North America/Brand Design: Ray Butts
Nike Basketball Art Director: Shelby Tiffany
Nike Basketball Project Manager: Marisa Lee

March Madness is one of the biggest, most exciting and most fun events in all of sports. NCAA Division I men's basketball tournament, which has been played annually since 1939. The NCAA Division I men’s basketball tournament is a single-elimination tournament of 68 teams that compete in seven rounds for the national championship. The penultimate round is known as the Final Four. Nike Basketball asked to create the graphic system for the nike jackets for all 68 teams competing in the tournament. Since the tournament was ongoing we had to produce all 68 teams graphics, and teams that proceeded to the final 16 ended up with the jackets.