Concentric by Ginkgo

Creative Direction: Rob Hutti
Art Direction + UI Design: Michael Jorgensen
Producer: Katherine Bovee

Bio security company, Concentric by Ginkgo, needed a refresh on their main menu UI. We created a minimalistic system utilizing simple line illustrations and leveraged color to update their dated UI style.

A bonus ask was to create a better experience to capture lead gens. We integrated a dropdown form from the menu to create a better experience for users.